Saturday, June 30, 2007

How's about you drink 6 cases o' me, Joni?

"Phoebe wanted me to go out, but I said 'These guys just finished their CD, they really want it tonight, and I'm not going to deny them that!'"

One of the many, many reasons I love our design team. They get it.

Aren understands that to the concierge at the front desk of his building, this is just a pile of 6 cardboard boxes, but to us, this is two years of diligence, panic, excitement, apprehension, euphoria - the utmost of emotion and intimacy. This is how Seth Rogan felt watching the baby crown in "knocked up" (which, I'm sure, was quite a bit different from how I felt watching that particular scene in the movie = how to make one of the most delicious leading ladies in hollywood lose all sex appeal in one shot...ok she lost it for like two minutes, but let's get back to the point).

There's something to be said for having music in a tangible form. I guess this is why I spend all day pushing paper in a record store. I really just don't get iTunes, Limewire and the like. Granted this is the future, and like my Grandma embracing the internet, I'm sure I'll fall in line eventually, but I'll miss being able to sit on the carpet in front of my speakers, flipping through the pages of some random OLP album and wondering if Dom will ever be able to pull off the "chicken" rock pose as well as Raine Maida. I'll miss knowing that Siamese Dream sounds like three different albums if you play it on CD, cassette and vinyl. Most of all, I regret knowing that at some point in the future, no one will care that our CD features the most beautiful artwork I could have imagined, or that it has three different covers (on cardstock), or that I won't get to spend mountainous amounts of time scheming and planning (and learning) with Phoebe & Aren...phone calls, e-mails, and many a meeting of beer and tasty delights at the Irish Heather or the Six Acres (you should all go here; the beer list is monumental).

Either way, our album is pressed, signed, sealed, delivered. I'm excited as hell to share it with you all. I can't wait to hear which tracks win out the "this one's my favourite" race, and which ones get utterly rejected.

Many, many thanks to Phoebe & Aren (Glasfurd & Walker), who took soooo much time out of their crazy busy schedule (designing for real clients, like MTV) and without whom this process would have broken me.

Cheers.

~S

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